It Takes All Kinds of Minds

It Takes All Kinds of Minds (ITAKOM), was a global neurodiversity conference held at Edinburgh’s EICC, March 2023. The client needed support driving ticket sales, building a digital community and telling engaging stories across blog and video.

The event was founded by Scottish Charity, Salvesen Mindroom (in partnership with Edinburgh University) and the conference was organised by Integrity Corporate Events.

Over two days, ITAKOM brought together different perspectives from across the world of neurodiversity, helping delegates better understand neurodevelopment, and the lived experiences of neurodivergent people from a range of neuro-minorities: Dyslexia, ADHD, Dyspraxia, Tourette Syndrome and more.

Audience

  • Corporates

  • Scientific/academic

  • Parents/carers

  • Healthcare workers

  • Educational institutes

  • Third sector

Services

  • Social media management

  • Blogging/storytelling

  • Website content management

  • Website optimisation

  • Copywriting

  • Outbound marketing

  • On-site reporting and media

Results

  • 1,000 delegates from 26 countries 750 in-person / 250 virtual

  • 10% of tickets subsidised by a Bursary Fund

  • 60+ sessions

  • 50+ speakers

  • 37 sponsors, exhibitors & partner organisations (SSE, Scotmid and more)

  • 1 ministerial visit

  • 185,000 Twitter impressions (March ‘23)

  • 19,500 profile visits & 2,179 mentions (March ‘23)

Photography by Jess Shurte Photography

Lotta Borg Skoglund on stage at ITAKOM