It Takes All Kinds of Minds
It Takes All Kinds of Minds (ITAKOM), was a global neurodiversity conference held at Edinburgh’s EICC, March 2023. The client needed support driving ticket sales, building a digital community and telling engaging stories across blog and video.
The event was founded by Scottish Charity, Salvesen Mindroom (in partnership with Edinburgh University) and the conference was organised by Integrity Corporate Events.
Over two days, ITAKOM brought together different perspectives from across the world of neurodiversity, helping delegates better understand neurodevelopment, and the lived experiences of neurodivergent people from a range of neuro-minorities: Dyslexia, ADHD, Dyspraxia, Tourette Syndrome and more.
Audience
Corporates
Scientific/academic
Parents/carers
Healthcare workers
Educational institutes
Third sector
Services
Social media management
Blogging/storytelling
Website content management
Website optimisation
Copywriting
Outbound marketing
On-site reporting and media
Results
1,000 delegates from 26 countries 750 in-person / 250 virtual
10% of tickets subsidised by a Bursary Fund
60+ sessions
50+ speakers
37 sponsors, exhibitors & partner organisations (SSE, Scotmid and more)
1 ministerial visit
185,000 Twitter impressions (March ‘23)
19,500 profile visits & 2,179 mentions (March ‘23)
Photography by Jess Shurte Photography